The additional awareness and publicity generated by the various stamp designs will serve to further highlight the cause and give added value to the UNCCD's mission.
Building upon the approach promoted by the United Nations General Assembly, the stamps should seek to portray the duality of the issues at stake: conserving deserts as a unique natural habitat for mankind, while combating the threat to livelihoods posed by desertification. They should therefore demonstrate the beauty of the drylands as well as the importance of protecting them from further damage.
Any stamps and philatelic products produced by the postal administrations will be included in an exhibition of various awareness materials.
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